# PasWow

> PasWow è il servizio online che trasforma un selfie in una fototessera professionale (categoria passaporto, carta d'identità elettronica CIE, permesso di soggiorno italiani) in circa 60 secondi. PasWow is the online service that turns a selfie into a professional passport-style photo (passport, ID card, residence permit category) in about 60 seconds.

Languages: Italian (default), English.
Pricing: 2,90€ (€2.90) per photo. Pay only if you like the result.
Privacy: Zero data retention. The original selfie and the generated photo are deleted immediately after delivery.
Delivery: Email with a high-resolution JPG and a 10×15 cm PDF containing four cut-ready 35×45 mm passport photos.
Specs followed: uniform background, neutral expression, centered face, aligned eyes, even studio-style lighting. PasWow does not issue official certifications and does not guarantee acceptance by any specific office.

## Core pages
- [Home / Landing](https://paswow.replit.app/): product overview, before/after gallery, pricing, upload.
- [Italian guidelines reference](https://www.cartaidentita.interno.gov.it/richiedi/modalita-di-acquisizione-delle-foto/): official source for Italian ID photo requirements.
- [Terms and conditions](https://paswow.replit.app/terms): legal terms.

## What PasWow does
- Takes a casual selfie (phone camera, webcam or upload) and produces a passport-style photo with: uniform white/neutral background, neutral expression preserved, professional studio lighting, correct head-to-photo ratio, no shadows, no glare.
- Provides three style options: current polished look, formal, or casual. Identity is always preserved.
- Outputs both a single high-resolution JPG (for digital submissions) and a print-ready 10×15 cm PDF with 4 passport photos already aligned and cropped.

## What PasWow does not do
- It is an AI-assisted photo retouching service. It does not issue any official certification.
- It does not store user photos beyond the time strictly needed to generate and email the result.
- It does not guarantee acceptance by any specific office: the final approval always rests with the local registry office (anagrafe), the consulate or the receiving authority.
- It is not a generic photo editor or background remover.

## Pricing comparison
| Channel | Typical price |
|---|---|
| Tobacconist / photographer in Italy | €10 - €25 |
| PasWow | 2,90€ |

## FAQ
- Is the photo accepted by Italian passport, CIE and residence permit offices? PasWow follows the typical specs of a professional passport photo, but does not issue official certifications and cannot guarantee acceptance: the final decision always rests with the receiving office.
- How long does it take? About 60 seconds end to end.
- What do I receive? An email with the high-resolution JPG and a print-ready 10×15 cm PDF containing 4 passport photos.
- Do I have to pay first? No. You upload, see the result, and pay only if you like it.
- What about my data? Zero retention. Selfie and result are deleted right after delivery.

## Brand
- Name: PasWow (always written with capital P and capital W).
- Tagline (IT): "La prima fototessera in cui ti piaci davvero."
- Tagline (EN): "The first passport photo you actually like."
- Contact: hello@paswow.it